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商品編號： 9-707-509 出版日期： 2006/11/27 作者姓名： Collis, David J.;Smith, Troy 商品類別： Other 商品規格： 37p 再版日期： 2007/11/16 地域： 產業： Pharmaceutical industry 個案年度： 2006 - 2006
商品敘述：
The global pharmaceutical industry has gone through substantial changes in the last few decade and pharmaceutical firms face major challenges, including headline-grabbing litigation, imminent patent expirations, new technologies, rising drug development costs, generic drug substitution, international competitors, and complex public policy issues. Describes the pharmaceutical industry in 2006, including: the drug development process; threats from biotech and generics competitors; pharmaceutical manufacturing, selling, and marketing; and pharmaceutical consumption in Europe, the third world, and the U.S. Merck and Pfizer are analyzed in-depth and a contrast between Merck, as a research-based firm opposed to mergers, and Pfizer, as a marketing powerhouse growing through acquisitions, is developed. Thirteen exhibits give concrete focus to the issues of the case.
涵蓋領域：
Competitive advantage;Strategy formulation;Corporate strategy;International business
相關資料：
Case Teaching Note, (5-713-450), 25p, by David J. Collis
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